Branding

MoneySuperMarket – Rewards

In this project I had the opportunity to conceptualize a design proposal for the SuperSaveClub, envisioned as the new MoneySuperMarket rewards program. I advocated for simplifying the program’s name to “Rewards,” emphasizing its brevity, simplicity, and memorability. While this concept wasn’t picked (SuperSaveClub was the name stakeholders wanted to stick to), I wanted to showcase some of the presentation slides from my proposal. Reflecting on this experience, I recognize the potential for further exploration and refinement, particularly by engaging with higher-level decision-makers within the organization to ensure that ideas receive proper consideration.

Responsibilities

Brand Development
Asset Creation

Date

2023

My role

Visual Designer and core member of design system team

Booking.com – UEFA Sponsorship

During my time as the sole in-house designer at Booking.com, I had the opportunity to collaborate closely with external agencies and contractors on various projects, most notably the UEFA EURO 2020 tournament. In this role, I contributed to guiding the visual direction for television and digital campaigns, as well as supporting materials across print media and animated perimeter boards within football stadiums. This experience allowed me to hone my skills in brand design and deliver impactful results within a prestigious partnership.

Responsibilities

Brand development
Stylescapes
Illustration
Photography treatment
Motion design
Social Media assets
Landing pages
TV idents and end cards

Date

2020

My role

Brand Designer, Art Direction

Booking.com – Unpacked

As the brand designer for Booking.com’s Unpacked campaign targeting Gen Z, I spearheaded the creation of an animated ident/logo to complement the campaign’s videos and articles. Despite the project being paused due to COVID-19, I diligently developed the logo and its concept. Although the campaign’s completion remains unseen, I present the design slides showcasing the logo’s development process.